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How to Write a Cover Letter That Lands More Interviews

Why You Need to Write a Cover Letter

A Cover letter is a necessary instrument to create a lasting impression on potential employers  because a well-crafted cover letter can help candidates stand out from the crowd and shine bright. This is especially crucial for those who are entry-level with little to no experience. Write a cover letter that lets the employer know why you are a strong fit for the job and the value you bring to the table. An engaging cover letter that narrates your experience can be much more effective than a bland CV

Step Outside the Realm of Resumes 

Most beginners make the mistake of regurgitating facts and information from their resume onto their cover letters. Resumes are a great way to condense an employee’s skills and accomplishments. But to stand out in a crowded pool of candidates and run-of-the-mill resumes, write a cover letter with wow-factor. Instead of stating facts in a bland manner, expand on skills and values that can be brought to the company. Elaborate past experiences – the challenges faced and the methods implemented to overcome them. Most importantly, what did one accomplish and what material difference did that make to the employer? 

Communicate the Passion for the Role 

Hiring managers look at thousands of resumes every day. What sets an ideal candidate apart from the rest? It’s the right combination of relevant education, previous experience, and passion for the open role. Nobody wants to hire a candidate who sounds unenthusiastic about the opportunity or offer. Successful candidates manage to convey the excitement and motivation they have for the job.

How do I Write a Cover Letter If I Have Little or No Experience to Highlight?

 

You can write a strong cover letter without a lot of experience by adding a small amount of personal experience that relates to the job.  This informs the employer about initiatives you plan to bring to the company if hired. If you demonstrate a willingness to take the initiative even before being hired it can put you in a positive light. 

Write Custom Cover Letters 

Never ever forward the same cover letter to every company. Take a deeper look into the work culture and nature of the role thoroughly before you write a cover letter for a job application then add a special touch to stand out.

Putting in details like the hiring manager’s name, integrating their company motto, the specific job title, etc. can go a long way in impressing the employer. These tidbits show the company that you have done their research about the company and the specific role requirements.  A thoroughly interested candidate is one who is worth on-boarding. This technique helps paint a clearer and more specific picture of the candidate’s qualifications for the job at hand. 

State the Value Brought to the Company 

Value, value, value. If an employer is willing to allocate a part of their budget to pay an employee, they fully expect to gain unique value from their choice.  It’s that simple. Instead of going into extensive details about the education and the value of a college degree, you can highlight the value, experience and unique talents you bring to the specific role in question.  While education can be key, employers are often more interested in how a candidate can excel in the open role – by optimizing processes, ensuring smoother workflows, and bagging more results. 

Proper Tone and Greetings

Finding the company’s voice is important. Things can go awry quickly if a candidate sounds overly enthusiastic or casual in a cover letter for a company that has a strictly formal style of communications. The opposite can be true for new companies which operate in a much more casual manner. Reach out to current and past employees of the organization, other hiring managers (if they can be reached) and find out more about the interview process and the tone.  To finalize the tonality of the cover letter, read reviews online.  Add proper salutations and greetings – show respect by putting their name in and addressing them directly. Avoid generic salutations such as “To whom it may concern” or “Dear sir or madam”. They read as old-fashioned and mass-produced. 

The Opening Paragraph 

A three-paragraph format is usually the most efficient way to craft a cover letter. The hiring department does not have all the time in the world to sift through pages of bulky walls of text. A lean, mean, three-paragraph letter is sufficient to grab the reader’s attention, convey the value an employee brings, and create a personal connection. The opening paragraph should serve as the hook. Knocking  this section out of the park can almost guarantee success. This paragraph should pull the reader in with the potential value of the candidate. Include data specifics and numbers of revenue generated or budget saved at the previous roles. Live examples of how the candidate can expand a client base or generate more actionable leads compel with the employer to keep reading on. 

The Second Paragraph 

The second paragraph should contain details about why the candidate is the perfect fit for the role, the company and its work culture. Study the requirements of the job role and what gaps the employer is trying to fill. Highlight these exact points from the past experience and education that can help the employer solve these problems and create value. Candidates shouldn’t be afraid to brag about their achievements or apologize for any missing experience just take care not sound overly braggadocious. 

The Final Paragraph 

If the first two paragraphs served as the hook and the line.  The closing paragraph serves as the sinker. The first two paragraphs should highlight the candidates’ uniqueness and the value they bring to the company while the last section should communicate why the company is the perfect fit for the candidate. The role and company work culture should be a great match for what the candidate is bringing to the table. 

Closing statements should include a couple of lines about long term plans and goals with the company.  They should also include how the role can help translate those goals into reality. Add a formal closing with proper salutations at the end. 

Bottom Line

Companies are flooded with nearly-identical resumes so cover letters are a must in today’s job market.  Cover letters help one to highlight their skills and experience while tying them to the mission of the company. Since many candidates don't include a cover letter, including one with your resume could yield a competitive advantage. Still need help with your IT job search?  HIRECLOUT is an IT recruiting firm who's mission is to elevate companies, careers, and build relationships that last. Contact us to talk to a recruiter today. Looking to hire a technology professional? Go out our employer portal.

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