Motivation is at the heart of every story about founding a company. Every business founder has a story about how and why they founded a company, and that story necessarily includes the trials, milestones, pivots, and ideally achievements that they faced along the path, whether it was an idea, an insight, or the aftermath of a mistake.
Starting a tech company we deal with the topic of how to secure the success of a new firm on a daily basis.
It’s easy to get caught up in the excitement of starting a great firm that could become the next Google or Facebook. However, due to the prevalence of instant success stories, far too many entrepreneurs enter the business world without a plan, limiting their chances of success and fame.
Before you launch your tech startup make sure to look through an in-depth guide into starting a tech company with helpful hints for every step of your business.
Choose your business name and register a domain
Choose a name for your business that is easy to spell and remember. While limiting the length of your company’s name to a few syllables can be difficult, it can force you to be creative. Stick to two syllables if at all possible. Take a look at the names of the following short-named businesses: Google, Twitter, Facebook, Foursquare, DropBox.
It’s less important to have a matching domain name than it is to have a name that emphasizes what your company is and does. Therefore think more about a name that emphasizes what your firm does, rather than how well it correlates with the actual name of your organization.
Create Your Company’s Logo
Like your startup’s name, your logo should be simple and distinctive, resonating with your target audience while clearly conveying what you have to offer.
Unless you’re a designer, don’t develop your own logo for your startup. Treat your logo with care and hire a designer to create the perfect logo for your business. While you may need to invest some money on this, for technical hiring, a professional-looking logo can help you stand out from the crowd.
It’s all too tempting to fall in love with other firms’ classic logos but bear in mind that your logo should help you stand out, not blend in with the rest.
Also, consider the future; will your company’s logo be remembered in 5, 10, or 20 years?
Go live with your website or landing page
Your logo and a description that perfectly and clearly demonstrates what you’re offering should be included on your startup’s landing page.
Your landing page is also an excellent opportunity to capture potential users’ email addresses, keep them updated, and enhance client retention.
Keep in mind that launching your landing page before your product is completely ready is entirely appropriate as long as you’re transparent about it. However, make sure to give as much information as possible about what you have to offer in order to build customer anticipation for when your product is released.
Create a blog for your business
Your company blog should focus less on your product and more on delivering useful and informative content to your audience, which will drive more organic traffic to your site.
Make it easy for your readers to join up for more content or invest in your service by optimizing your blog for conversions.
Your company’s blog should include a range of media, such as infographics, photos, videos, podcasts, and presentations, in addition to informative blog entries. This, together with a wide range of relevant topics, will help you build trust with your audience.
Survey your customers
Surveys are one of the most effective techniques to figure out what your customers want. Remember to keep surveys short (5-10 questions) and only ask questions that will get the most helpful responses.
Contact your customers personally for helpful feedback. While doing customer interviews through email, phone, or, better yet, in person, might be time-consuming, it can also yield the most helpful information on how much your customers like and appreciate your product.
Run usability studies to acquire a better understanding of how average users interact with your product and/or website. This can help you figure out where your consumers get lost, which features are most valuable, and so on. While there are many professional usability services available, the do-it-yourself option is to bring in a test user and simply observe how they interact with your product.
Make your website’s wireframes and mockups
If you’re working with designers, make sure to include extensive explanations and notes for every component of your wireframe. Even if it’s merely placeholder text, you should fill in dummy boxes with content to give you a sense of how much text should actually be on your site.
If possible, start coding early in the process, as developing a structure in HTML and then switching to CSS for the basic layout helps speed up the overall process. You can also hire IT people to deal with such and similar issues at hand.
Launch Your Company
Focus on the functioning of your website rather than the aesthetics. It’s critical to launch your site and product, even if they’re still in beta because you’ll need to start building interest in your offering and keeping potential customers informed about your company’s progress.
Gather feedback, evaluate data, and improve your product. Because this is a continuous process, the sooner you begin to improve your product, the better.
Starting a tech company is clearly not a walk in the par. However, following these steps, you’ll have a battle-tested architecture that companies like Dropbox, Uber, and Buffer have used to design, validate, and promote their businesses.
It’s a long path, but considering how promising it is, you’ll be ahead of the bulk of other firms attempting to develop a digital company the wrong way.
Please include our anchors “hire IT people”, “Tech Jobs” and “technical hiring” somewhere in the middle of the article or close to the beginning