How “Travel as a Service” Is Redefining an Entire Industry

Avetis Antaplyan
October 13, 2025
  • 3 min read
  • Entrepreneurship
  • Forward Thinking
  • Leadership
  • Podcast
  • Technology

Innovating Beyond Adversity

Failing fast doesn’t mean giving up - it means learning to pivot without compromising your values. Sarosh Waghmar, founder and CEO of Spotnana shared his story with us in this episode - as he transformed a struggling industry into one of the most forward-looking corners of tech.

During COVID, when travel came to a halt, Sarosh didn’t retreat. Instead, he focused on building a new foundation for the future of travel: a cloud-based infrastructure built on transparency and trust. His vision wasn’t to be the world’s largest travel agency - it was to power the world’s largest travel companies through a platform anyone could build upon.

At HIRECLOUT, we love spotlighting leaders who turn challenges into opportunities, and Sarosh’s journey exemplifies that entrepreneurial spirit.


From Frequent Flyer Miles to “Travel as a Service”

Sarosh’s fascination with frequent flyer miles started long before Spotnana. As a young consultant, he became obsessed with maximizing points and understanding the economics of airline systems. That curiosity evolved into a Yahoo news group, then into his first travel business, and eventually into Spotnana—a company born from both passion and persistence.

The concept of travel as a service mirrors SaaS or PaaS models, but for travel. Spotnana’s API-first platform allows corporations, travel agencies, and even banks to embed travel functionality directly into their own products. The goal? Make travel as seamless as shopping on Amazon.

By aligning incentives—only getting paid when clients do—Spotnana built a model that reduced operational costs, automated processes, and made travel management smarter and more humane.


Trust, Transparency, and the Human Touch

In an age of automation, Spotnana’s approach blends cutting-edge technology with a deep respect for human connection. Sarosh often says, “Travel is a human emotion.” From cloud architecture to AI-driven service support, the company focuses on making the travel experience proactive, not reactive.

Imagine your flight delayed—but before panic sets in, you receive alternative options instantly. Or walking into an airport and your phone, not a monitor, guides you to your gate. That’s the future Spotnana is building.

And while AI powers much of the efficiency, Sarosh remains adamant that travel should retain its human heart. Some experiences—like a pilot’s greeting or a flight attendant’s smile—should never be automated.


Lessons in Leadership

Sarosh’s story is also a masterclass in leadership. He built Spotnana during a global shutdown, convincing engineers and investors to believe in a vision no one could yet see. His mantra—“focus on the now, but build for the future”—kept the company grounded through turbulence.

He calls it “ruthless prioritization”: saying no often, staying transparent about why, and ensuring every short-term decision ties back to long-term goals.

For leaders navigating uncertainty, his story is a reminder that scaling doesn’t mean building everything—it means building what matters.


Sarosh Waghmar’s journey is a testament to resilience, focus, and innovation. To learn more about Spotnana, visit spotnana.com or connect with Sarosh on LinkedIn.

And if your team is growing fast and you’re looking for transformational talent to help you scale with purpose, visit hireclout.com — where great leaders build great teams.

About Author

Avetis Antaplyan

Avetis Antaplyan is the Founder and CEO of HIRECLOUT, a tech and go-to-market recruiting firm. An award-winning entrepreneur with over 17 years in tech recruiting, he has helped scale more than 300 companies by building the leadership and technical teams behind growth. Under his leadership, HIRECLOUT has been recognized on the Inc. 5000 Fastest Growing Companies list twice and received the Inc. Power Partner Award. He is also the founder of the Tech Leaders’ Playbook podcast.